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focus groups Tag

Honing Your Case Themes

Using Jury Focus Groups to Hone Case Themes

Trying a lawsuit is much more than calling witnesses to the stand, throwing a few exhibits up on a projection screen, and hoping for a good result from the jury. It requires preparation and strategy. Part of that strategy is developing a theme you can use throughout the trial process. The case theme establishes the framework in which you will present your case. It is a finely tuned narrative that involves buzzwords, slogans, phrases, and analogies....