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focus groups Tag

The Who, What & Why of Jury Consultants

Lawyers who represent clients in high-stake  litigation matters leave nothing to chance when it comes to preparing their cases for trial.  Not only do they staff their trial teams with the brightest lawyers, paralegals, and industry-leading expert witnesses, they also rely on the expertise and experience of jury consultants. Jury consulting is rapidly becoming popular in the legal industry and courtroom but have you ever wondered what exactly jury consultants do or why you should consider...

Honing Your Case Themes

Using Jury Focus Groups to Hone Case Themes

Trying a lawsuit is much more than calling witnesses to the stand, throwing a few exhibits up on a projection screen, and hoping for a good result from the jury. It requires preparation and strategy. Part of that strategy is developing a theme you can use throughout the trial process. The case theme establishes the framework in which you will present your case. It is a finely tuned narrative that involves buzzwords, slogans, phrases, and analogies....