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Strategize

Honing Your Case Themes

Using Jury Focus Groups to Hone Case Themes

Trying a lawsuit is much more than calling witnesses to the stand, throwing a few exhibits up on a projection screen, and hoping for a good result from the jury. It requires preparation and strategy. Part of that strategy is developing a theme you can use throughout the trial process. The case theme establishes the framework in which you will present your case. It is a finely tuned narrative that involves buzzwords, slogans, phrases, and analogies....

Demonstrative Timeline as a Clock

Complexity Communicated Succinctly

The complexity of litigation is extremely difficult to communicate simply. Boiling down a case to its core components, key players and critical decisions is paramount to helping arm decision makers with the essential information they need to decide in your favor. Sometimes, it just isn't possible to condense the material as much as you would like to. In those instances, the goal should be to communicate all of the necessary information as succinctly as possible. In one...

How to Present Your Case in Trial Just Like Pixar Creates Movies

Remember Toy Story? Released all the way back in 1995, it revolutionized hollywood and brought the awe-inspiring combination of art and technology of entirely computer animated films to the forefront. Since that time, Pixar has continued to produce blockbuster after blockbuster with movies like Cars, Monsters, Inc., Finding Nemo, and Up, just to name a few. The company’s success is staggering. While it would be easy to attribute the initial success of the company to the...