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Author: April Ferguson

Honing Your Case Themes

Using Jury Focus Groups to Hone Case Themes

Trying a lawsuit is much more than calling witnesses to the stand, throwing a few exhibits up on a projection screen, and hoping for a good result from the jury. It requires preparation and strategy. Part of that strategy is developing a theme you can use throughout the trial process. The case theme establishes the framework in which you will present your case. It is a finely tuned narrative that involves buzzwords, slogans, phrases, and analogies....

Side-by-Side Exhibit Comparison

Side-by-Side Exhibit Comparison

Software programs like Trial Director and Sanction are becoming commonplace in the courtroom - and for good reason. They assist counsel in presenting a seamless, cohesive presentation to the court and jury. One of the benefits of evidence presentation software is the ability to compare and contrast two documents in a side by side comparison format. In one particular instance, our client represented a party involved in a contract dispute. The case involved the allegation that...